If you are marketing any product, service or idea, you can benefit from the same easy and inexpensive marketing techniques used by full-time marketing professionals. Turn newspapers, magazines, radio stations and online communities into your own free international publicity bureau. Enlist your customers, vendors and others in your network to bring you a steady stream of new business. Evaluate every marketing and advertising purchase for appropriateness and cost-effectiveness, and track the results of your marketing campaign so that you know which tools are working most successfully for you.
Here are some articles on the topic to help you prepare:
Grassroots Marketing at Startup Nation.com - This webpage features a variety of articles and podcasts related to grassroots marketing geared specifically towards entrepreneurs. Also, check out the rest of the Web site for more information on other aspects of running a business.
18 Ways to Create Marketing Buzz - This article discusses tips for "buzz" or word-of-mouth marketing at a minimal or no-cost level.
Inc.com's Guide to Grassroots Marketing - This Web site, geared specifically towards entrepreneurs, offers several tips and case studies on unique marketing programs.
The Official Site for Guerrilla Marketing - This is the official Web site for the popular best-selling book series which coined the phrase, "Guerrilla Marketing." This series provides several low or no-cost marketing plans and success stories.
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Thank you to those of you who participated in the C7 evaluation event and survey. If you have not yet completed the survey, please do so soon (we will be sending it again to those who we haven't yet received a response from). We will be using your comments and suggestions to modify and improve your C7 experience in the future. We will be holding an evaluation session with the mentors soon to get their feedback as well.
If you have any questions or concerns, please contact Brooke Weishaupt or Marty Vanags at (309) 452-8437.
