By now, your group should have had its first meeting (or will be having it in the next week or so). We hope everything is working out well and you have enjoyed meeting the others in your groups. If you have any questions or concerns, please contact Marty Vanags or Brooke Weishaupt at (309) 452-8437.
This month's topic is Basic Marketing. Any savvy business person knows it is cheaper to retain current customers than it is to acquire new. The first step in positive customer retention is to understand how much share of the customer and the market the business currently owns. Additionally, businesses must thoroughly identify and understand target markets, what drives the target market to buy and the price at which your ideal customer will purchase your product and/or service.
Here are some articles on the topic to help you prepare:
Pricing Strategies in Marketing
How to Create a Marketing Plan
11 Monstrous Small Business Marketing Mistakes and How to Avoid Them
5 Powerful Tips to Beat the Biggest Problem All Marketers Face
