February Issue - 2008
 

Giving a voice to new leaders

The EDC is initiating a new program, the New Leadership Board (NLB). The NLB will be an advisory group of people ages 17-39 who will work with the leadership of the Economic Development Council (EDC) to establish an additional set of priorities for the economic future of the Bloomington-Normal area. The goal is to create a generational dialogue and provide ongoing input to our business, economic and political leadership regarding these emerging generations’ concerns, bringing a voice to this untapped resource.
Click here to read more...

  Economic Development Priorities
 

Business Assistance, Retention & Expansion

The Circles of 7 business mentoring program has been in full swing for six months. We are holding separate evaluation sessions with the mentors and protégés in February and March. From these evaluation sessions, we will modify and improve the program for future participants. We will begin recruiting for the next round in July. For more information on C7, visit www.bnbiz.org/C7.asp.

The business retention and expansion program, BizBAM, is also in progress. In this program, a BizBAM outreach specialist meets with local companies to discuss issues affecting their operations and creates a custom response to short-term growth obstacles. This input helps the EDC develop strategies for the long-term health of the Bloomington-Normal business environment.

BizBAM outreach specialists are a link to a virtual response team of local not-for-profit, municipal, county and state economic development service providers. If you would like to schedule a meeting, or if you know of someone who may benefit from this program, please contact Chad Carson at (309) 452-8437 or chad@bnbiz.org.

 

New Business Recruitment & Development

Work continues on the EDC’s Technology Master Plan. The EDC Technology Task Force was established in 2007 to help guide the formation of the Technology Master Plan. The Task Force is comprised of representatives of many local organizations and businesses. Its goal is to develop a master plan that will provide recommendations to the public and private sectors in developing and implementing the highest level of technology in the community to achieve the following goals:

  • Use technology capacity and infrastructure as a tool to attract innovative and technology-oriented companies to the area
  • Use technological capacity to improve the competitiveness and capacity of local existing businesses to grow and expand, thereby creating new jobs and capital investment
  • Provide technology and Internet access to those portions of the community that do not have access or where access is limited These include areas of the community that have low-income demographics and/or rural or remote areas with small populations
  • Provide technology to the businesses of the area at the lowest possible cost
  • Provide technology and Internet access that will enhance our community’s security and well-being by providing enhanced capabilities to first responders
  • Provide guidance for technology enhancement as the community grows and expands

The completion of this study and implementation of all or part of the goals will increase our capacity to compete for new companies in the area. If you are interested in being part of this task force, please contact Marty Vanags at (309) 452-8437 or mvanags@bnbiz.org.

 

Community Improvement

One Voice
Next month, 38 community leaders will travel to Washington, D.C. to advocate for federal funds for the One Voice priority projects. In December, the EDC board of directors voted to approve the 2008 projects which include the Normal Multi-Modal Transportation Center, the Bloomington Cultural District Regional Creativity Center, the Lexington wastewater treatment project, and the McLean County Business Incubator. While in D.C., the group will have the opportunity to meet one-on-one with our local Congressional delegation, key appropriation staff and economic development experts. 

For more information relating to the fly-in and the One Voice priority projects, go to www.1community1voice.org.

West Bloomington Redevelopment
The first meeting of the West Bloomington Redevelopment Task Force was held on February 12th.  Representatives from the City of Bloomington, Teska and Associates, State Farm, State Farm Bank, Afni, Inc.,, COUNTRY Insurance and Financial Services, the Prairie Foundation, Illinois State University, the Gridley Allen Pricket (GAP) Neighborhood Association, Mid Central Community Action and the EDC were in attendance.  This effort brought together key stakeholders in revitalization efforts who are committed to the health and reinvestment of the area.  After several months of planning and many individual and small group meetings, we heard unanimous support and commitment toward working together to revitalize West Bloomington. At the meeting, the group reviewed background work that has been conducted to date and worked through interactive exercises to frame the scope of the project.

This project will take an asset-based approach – building on the inherent strengths of the area.  The area is strategically located between downtown and I-74, is home to historic housing and has long-standing churches, non-profits and small businesses.  While there are barriers to overcome, this initiative will seek consensus for projects that add up to more than the sum of their parts.  Each individual and organization, working in a coordinated way, will be able to achieve positive change for the community.  A community-wide meeting is planned for early May. 

 

Program Oversight & Investor Relations
by Marty Vanags, CEO

I recently attended the International Economic Development Council’s leadership conference. Maury Forman, director of education and training for Washington state’s Department of Community, Trade & Economic Development, was the opening keynote speaker. Forman, a best-selling author on economic development, drew on his latest book, The Ten Commandments of Economic Development, a collection of anecdotes that can help leaders realize a vision for sustainable communities. I thought what he had to say reaffirmed some of the things the EDC is doing. (The following article is taken from the IEDC’s Economic Development Now newsletter.) See if you agree:

Reminding leaders of the basics of economic development, Forman stated that one of economic developers’ most important jobs is making people aware of what they do in the community. Quoting one of his ‘commandments’ – “Thou shalt create a vision for the future” – Forman explained that to compete globally, a sustainable and long-lasting strategic plan must be established, and the plan needs to be fluid and flexible, changing with the times in order to have a positive impact and create wealth.

Forman stressed the need for patience. “There are no instant results in economic development, and it’s up to leadership to convey this message to the wider community,” he reminded participants. “Programs must follow evolutions and transitions to keep a community vibrant,” he said.
Click here to read more...

 

  EDC Featured Service
 

Finance Information

If you seek financing for your project, the EDC may be able to help. The EDC can facilitate financing with private banking sources, public financial funds such as the McLean County Revolving Loan Fund, Community Development Assistance Program funding through the Illinois Department of Commerce and Economic Opportunity and the Illinois Finance Authority, as well as venture funds and other programs. For certain projects, the EDC is the local point of contact for obtaining specialized state and local tax and financial incentives, including the local enterprise zone. 

To improve your project's chances of obtaining funding through one of the above programs, please contact the EDC as early as possible in your project's lifecycle. Several of the financing options become inaccessible as the project gets underway. For details and criteria for any of the above programs, please contact the EDC at
(309) 452-8437.

  Featured Building/Site
 
1408 E. Empire - Bloomington

12-office building, well-constructed and nicely finished. High-traffic area. Building sits on a ½ -acre lot with ample parking available.  Many uses possible. Asking $585,000, call John Albee, Prudential Snyder, (309) 665-0787.

Learn more about our building and sites locator.

  Book of the Month
 

Call for Book Reviewers

You may have noticed a new feature last month - the "Book of the Month." Marty Vanags, CEO of the EDC, reviewed the business book Getting Things Done by David Allen. He discussed how he had changed his organization methods by implementing the practices laid out in the book.

The EDC would like to extend the invitation to others in the community to review business books for our future newsletters. If you are an avid reader, like to write or have read a book that has helped you further your personal or business development, please contact us. The book reviews will also be featured on our Web site, which is in the process of being redesigned. Furthermore, if you have any suggestions of books for future reviews, please let us know.

For more information, contact Brooke Weishaupt at (309) 452-8437 or brooke@bnbiz.org.

  Investor Highlight
 

Farnsworth Group
by Chad Carson

The market for building and construction design in the U.S. and around the world is as fluid as it has ever been. Challenges are promising to bring significant changes to the industry as firms struggle to cope with staffing issues, new client demands and a shift toward a more sustainable/energy-efficient building model.

Farnsworth Group, a full-service engineering and architectural design firm of both public and private sector construction projects throughout Bloomington-Normal, has built a solid reputation of adapting services to meet industry change. Their roots extend back more than a century when land surveying was their only line of business and have morphed into one of the nation’s expert firms on energy conscious “Green Building” construction.  Today, Farnsworth Group has more than 300 employees in five states, including six Illinois offices. They have applied some of the most cutting edge design and architectural techniques right here in Bloomington-Normal. 

When it comes to the successful design of “Green Buildings,” Farnsworth Group literally helped write the book on the Leadership in Energy and Environmental Design (LEED) Green Building rating system certification standards. The firm is a member of the U.S. Green Building Council’s subcommittee, which helped establish LEED guidelines.

One of their more distinct projects in Bloomington-Normal is the new Bank of Illinois building, a  four-story, 48,213 square foot facility that Farnsworth Group provided full-service architecture and engineering services, including: architectural design, site design, mechanical/electrical/plumbing, landscape architecture and structural engineering. This building is also designed and constructed to achieve LEED certification, being the first bank in downstate Illinois to do so.  In addition to the bank, tenants in the building include the EDC, Farnsworth Group and the Burwood Group.

Farnsworth Group is a Bloomington-Normal company that is on the edge of its industry, not only building and designing some of the most innovative structures in the U.S., but also setting standards for others to follow. 

 

  Meet Our Staff
 

Michelle Spicer, Finance Manager

Michelle Spicer, finance manager and the newest member of the EDC team, performs various duties at the EDC.  Her primary responsibility is to manage all of the EDC’s financial data.  She is our friendly receptionist who will greet you when you enter our office and also answer your telephone calls. Additionally, Michelle dutifully assists the other members of our staff in completing projects and anything else that is requested. At home, Michelle is a single mother of two children, Travis, who is almost 17 (going on 25) and Ashlee, who is 13 (and knows it all and is never wrong). Currently, Michelle and her fiancé Dave are in the process of buying a new home and packing up two houses to combine into one. Let’s hope she doesn’t lose her mind in the process!


  Upcoming Events
 
Mark Your Calendars

Mon., Feb. 25:

C7 Protégé Evaluation Session - 5-7 p.m., Medici in Uptown Normal (for proteges only)

 

   
Thu., Feb. 28:

Investors Roundtable - 11:30 a.m. to 1 p.m., $50K+ investors only, Memorial Center at Illinois Wesleyan University

 

   
Tue., Mar. 4:

C7 Mentor Evaluation Session - 11:30 a.m. to 1 p.m., Bank of Illinois Community Room (for mentors only)

 

   
Thu., Mar. 6:

One Voice DC Trip Briefing Luncheon - 11:30 a.m. to 1 p.m., Destihl (for those participating in the Washington, DC trip)

 

   
Mar. 11-13:

One Voice Washington, DC Trip - for more information, visit the One Voice Web site.

 

   
Thu., Mar. 20:

New Leadership Board Orientation - 8 a.m. to noon, Eastland Suites Hotel & Conference Center

 

  In the Works
 

Uptown Toastmasters

Do you have trouble speaking in front of a room full of people? Would you like to find out how to better express your ideas? Are you interested in learning how to run meetings more effectively? Toastmasters can help you become a better speaker AND leader!

The EDC has started a Toastmasters International chapter, the "Uptown Toastmasters." At Toastmasters, members learn better communication skills by speaking to groups and working with others in a supportive environment. At each meeting, members give impromptu and prepared speeches and receive constructive evaluation from their peers.

Toastmasters helps employees give better sales presentations, improve their management skills, work better with other employees, effectively develop and present ideas, offer constructive criticism and accept criticism more objectively.

If you are interested in joining the group, please contact Brooke Weishaupt at (309) 452-8437 or brooke@bnbiz.org. Meetings are held the second and fourth Thursdays of each month at 5:30 p.m. in the Bank of Illinois Community Room, 200 W. College Ave., Normal. To learn more about Toastmasters, visit www.toastmasters.org.

 
New Leadership Board (continued)

What is this board going to talk about?
The NLB will engage in a variety of discussions. The goal of each session and each discussion is the shaping and development of a “white paper” with general goals and objectives pertaining to the subject matter followed by specific recommendations to the EDC board for implementation. The questions under consideration in 2008 will be split into four half-day sessions and will include the following topics:

  • What is the future of the workplace?
     We see media reports about how high-tech companies offer alternative workplace environments that are much different than those of the past. A relaxed and even “fun” atmosphere is encouraged, whereas years ago discipline ruled the day. Is this the type of workplace that will inspire and motivate workers in the future? Is working from home or any other location other than the office or factory meaningful and productive? If the “world is flat”— meaning companies and workers are global and can work from anywhere— is Bloomington-Normal flat?  (OK, we know the geography is rather flat, but we’ll get to that later.)
  • Who’s the boss?
    Who are you working for: a corporation, a privately-held company, a not-for-profit or for yourself? Are you a private contractor, a free agent or do you own your own business? Years ago, upon high school graduation one could count on a job in manufacturing or the trades and get a decent wage—at least enough to live on until retirement. College was for those who could afford it. Today, post-high school education is more important than ever. Manufacturing jobs without additional training or education are very few and far between, or just plain non-existent.  So who are you going to work for? Yourself? This discussion will look at the future of jobs and the type of education needed to survive. We will also discuss the value of entrepreneurship. Is this something that can be taught? What environment is needed in the community to take entrepreneurial risks?  Who are you going to work for, whom do you want to work for, and what does it mean for the economics of the community?
  • The Value of Technology
    In the past 30 years, technology has moved faster than ever before. It has a significant impact on our ability and style of communication across all generations. What does this mean for Bloomington-Normal? (See the “world is flat” reference above). Students today access information not by trudging to the library, but through Google searches in the comfort and warmth of their dorm rooms. People arrange dates through a dating service online and never even talk in person until they meet. What impact does this have on how we socialize and interact as human beings? Have you ever emailed someone in the next office or cubicle instead of getting up and talking to them face-to-face? What will technology do to the community? What should we understand about technology, and what projects should we move forward in the community to enhance the economic well-being?
  • Quality of Life
    Many communities have paid dearly to create attraction strategies that will assist in bringing in new, hip, creative class people to their community. Many of these strategies are designed to bring younger workers back to the community after they have left. Many people in their 20s and 30s are interested in living in high energy urban areas. Once they start families, they have a tendency to return. This is a general observation and not wholly quantified. But what is the truth? And what truly keeps and/or attracts younger generations of workers to Bloomington-Normal? Is it the lure of a job?  Did the community grow on them during their four years of college? After college some students can’t wait to leave and get back to more familiar surroundings of their hometown. Why? What type of “quality of life” is required to keep people here or attract them? Is it worth the time, effort and money to even employ this type of strategy? What would make Bloomington-Normal more attractive as a community?

Who will be on NLB?
The NLB will consist of men and women ranging in ages from 17 to 39. The NLB will be individuals nominated from businesses and government throughout the McLean County region. Any company or organization can nominate an individual to be part of the NLB.  The NLB will be no larger than 40 people.

The EDC will take into account a wide variety of criteria when selecting from nominations to the board. The EDC would like to have as much cultural, occupational, ethnic, racial and gender diversity as possible to make sure all voices and ideas are heard, cultivated and developed. Because the EDC would like to hear from a wide variety of viewpoints, there will be many criteria taken into consideration including, but not limited to, the following:

  • Demonstrated leadership ability
  • Ability to communicate
  • Interest in the future of the community
  • Ability to meet four times over the next 12 months for several hours at a time

Nominations
Nominations cannot be self-generated. Nominations will be accepted from the following sources:

  • High School Principal/Teacher/Counselor
  • College Professor/Dean/Administrator/Advisor
  • Current Employer/Supervisor
  • Former Employer/Supervisor                    
  • Mentor
  • Vendor (if self-employed)
  • Someone with whom you currently have an ongoing relationship that could attest to your abilities and character as described above

Click here for the Nomination Form. The completed form should be emailed to Brooke Weishaupt at brooke@bnbiz.org or mailed to:

Economic Development Council
Attn: Brooke Weishaupt
200 W. College Ave., Suite 402
Normal, IL 61761

All nominations are due no later than March 7, 2008. Any nominations received after that date will not be considered. Those chosen for the board will be notified by March 10th. The orientation session for the New Leadership Board will be held on Thursday, March 20th from 8 a.m. to noon at Eastland Suites Hotel & Conference Center in Bloomington. Those nominated should keep their schedules open that morning in the event they are chosen.

Tenure
Once nominated, NLB members will serve one calendar year and then have the option to renew their commitment for the following year. In order to maintain a fresh perspective and to keep new ideas flowing, individuals will only be allowed to serve on the NLB for up to three consecutive years.

Roles
In order to extract the best results from directed discussions, an infrastructure will be put in place to support the group as a whole. There will be a nominated Chairperson with two Co-Chairs and one Scribe. Each position will have a defined role (please see attached role definitions) and be a part of the team to produce the final product to the EDC board of directors.

Expectations
After each session, the Chair, Co-Chair and Scribe will develop a white paper with goals and objectives pertaining to the subject matter followed by specific recommendations to the EDC board for implementation. The Chair and Co-Chair will present the report to the EDC board at its regular board meeting.

The New Leadership Board is NOT a leadership course. It is NOT a substitute for other leadership programs. The members will not be taught leadership skills; rather, they will be informing the EDC what is important to them for the growth and development of our community.

 
Priority 4 (continued)

His next commandment, “Thou shalt value history, art and culture,” emphasized that each community has unique characteristics that can be leveraged to create wealth and vitality. As a creative example, Forman cited the Armpit Festival in Battle Mountain, Nevada, which capitalized on what most would consider bad press. A community of less than 3,000 people located smack in the middle of Nevada, Battle Mountain was dubbed “the armpit of America” in a 2001 article in The Washington Post Magazine. The community took advantage of this less-than-positive distinction by organizing an annual “Old Spice Armpit Festival” starting in 2002, turning the slur into a tourist draw. In a more traditional example, Salem, Massachusetts, has long capitalized on the history of the witch trials to spur tourism for economic growth.

One of the most important of Forman’s ten commandments calls for the promotion of an educated, trained workforce as part of a healthy business climate, a job in which economic developers should take an active role. “It’s your responsibility as leaders in the community to stoke the fire with sparks of knowledge and wisdom and the warmth of friendship,” he said. “That fire will continue to burn in your community as long as you feed it with ideas, strategic thinking, stimulating conversations, and a passion for economic development.”

  • Thou shalt create a vision for the future
  • Thou shalt develop a strategic plan
  • Thou shalt build a sustainable economy for the next generation
  • Thou shalt seek public/private partnerships
  • Thou shalt invest in education and training
  • Thou shalt promote respect
  •  Thou shalt demonstrate a high standard of ethical behavior
  • Thou shalt value history, art and culture
  • Thou shalt prepare for a global environment
  • Thou shalt develop future leaders
The EDC is right on in a number of these commandments. If you agree or disagree please let us know what you think about this list.

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Economic Development Council
of the Bloomington-Normal Area

200 W. College Ave., Suite 402
Normal, IL 61761
(309) 452-8437
www.bnbiz.org

 

 

New Leadership Board

Economic Development Priorities
  • Business Assistance, Retention & Expansion

  • New Business Recruitment & Development

  • Community Improvement

  • Program Oversight & Investor Relations

EDC Featured Service

  • Finance Information

Featured Building/Site

  • 1408 E. Empire - Bloomington

Book of the Month

  • Call for Book Reviewers

Investor Highlight

  • Farnsworth Group

Meet Our Staff

  • Michelle Spicer

Upcoming Events

In the Works

  • Uptown Toastmasters