February Issue - 2007
Help us promote our projects to our legislators in Washington, D.C. March 6-8th, 2007. We will visit and communicate with our legislators, learn how the legislative process works, talk to lobbyists and make sure our community is being heard... with One Voice.

One Voice is a powerful, pro-community campaign and will show our state and federal governments that we stand united… that we are a community focused on improvement and a community with many projects worthy of funding. The One Voice Task Force has recognized several important projects that are crucial to the long-term economic development of our community. Click here to read more...

Economic Development Priorities
Business Assistance, Retention & Expansion

The EDC has created a six-step BR&E workplan in an effort to:

  • organize a local business inventory
  • establish metrics of company visits to be completed
  • create a flexible portfolio of business assistance
  • develop a virtual response task force
  • adopt a business assistance brand (BIZ360°), ultimately leading to the final step of meetings with local executives.

This will enable the EDC to establish strategic local business assistance objectives leading to capital investment and job creation.

 


New Business Recruitment & Development
  • We are developing an analysis to identify business sectors with the greatest potential for the region, in conjunction with our retention program initiative in Priority 1.
  • Our goal is to have at least one target market analyzed by the end of the year.

Once we have, we will:

  • Integrate research and pro-formas into marketing strategies
  • Work with identified foreign markets for direct investment and/or trade with existing companies.


Community Improvement
  • The One Voice program is underway. The planning for the One Voice DC Fly-in is completed. As of this date, we have 23 participants.
  • Speaking engagements have been coordinated with various community organizations. During the month of January, Marty and Christina have spoken to the Farm Bureau Government Affairs Committee, U of I Extension Council and Sunrise Rotary.
  • Community Outreach: Marty and Christina have met with directors of the McLean County Urban League, Western Avenue Community Center and the McLean County East India Association. More meetings with various community groups are being planned.

 


Program Oversight & Investor Relations

We are currently undertaking several initiatives to make sure our investors are receiving information:

  • EDC Public Relations Program – Launched in January ’07. We are communicating at different levels working with the media and getting the word out about what we are doing and what we want to accomplish.
  • Investors Roundtable discussion – Our meeting with $50K-plus investors was February 6th at the McLean County Historical Museum.
  • The Campaign Operations Committee has met, and we are continuing to follow up on Navigating a New Direction investors who are still interested in investing in our mission.
EDC Service Highlight 
Site Location Assistance and Real Estate Services

When businesses look to relocate or expand in other communities, a dating game takes place between the company’s decision makers and economic development professionals. Typically, a company will contact several communities with a list of requirements for its project, and the communities will then submit proposals based on available facilities or sites within their jurisdictions. It is a game of give and take; compromises must happen on both sides before any deals actually take place.

At the EDC, site location assistance takes place in a methodological way, but is approached with flexibility for each unique project. We maintain a database of commercial properties using the Location One Information System (LOIS), a public search utility for finding developable sites, and also maintain several in-house databases of our own. Company officials can search through the properties listed on LOIS on their own if they choose, or they may elect to submit a project proposal. When companies would rather have us prepare something for them, an EDC staff member searches for facilities that best match the needs of the company as outlined by the company’s project profile.

The site location process depends on two very important factors: speed and quality information. Companies can be extremely demanding when making site proposals; it has been remarked that companies want all site proposals submitted to them "yesterday." The EDC must maintain up-to-date records of all of its potential development sites and be able to quickly produce professional-grade site proposals on short notice. Currently, the average turnaround time for EDC site proposals is about a half-day. It is the philosophy of the EDC that the best way to garner interest in our community from outsiders is to be able to present useful and well-designed materials and to do so on a moment’s notice. Common features of EDC site proposals include detailed information regarding the property’s size, location and unique features which are supported by GIS-generated plat maps, digital photographs and a personalized cover letter.

The EDC handles a wide variety of site proposals. In one week, we may see proposals asking for more than 1,000 acres of land alongside office space requests that require less than 1,000 square feet. The EDC takes all site proposals seriously, regardless of the company’s size. If you know of a company that would like to move to the area or expand into a new location, the EDC would be happy to help find the perfect site for their business.

Learn more about our building and sites locator

Investor Highlight 
Afni, Inc.

Customer satisfaction, streamlined operations, increased profits and revenues - these are the benefits Afni, Inc. promises to its clients. Alan Angelo, Afni’s marketing manager, said Afni brings innovation and true commitment to a higher level of service.

Afni was created in 1936 in Bloomington as a collections center. In 1995 it was bought by Bruce Griffin, chairman and chief executive officer, and Ron Greene, president and chief operating officer, and expanded its services at the request of a large client to include front-end customer care. In 1999, it added insurance services, including subrogation, arbitration and litigation management. It now has 13 facilities in six states with over 4,500 employees and primarily serves the communications and insurance industries.

Afni refers to their operations as "upsourcing," a term they trademarked meaning they deliver service at a higher level. In 2006, Afni handled 39 million customer contacts. Their clients are some of the top companies in their industries, according to Angelo.

Afni serves the community by being involved with local universities and colleges and non-profit organizations such as Habitat for Humanity and the American Red Cross. Employees are also encouraged to volunteer in their communities with service organizations. They raised over $50,000 for the United Way’s recent campaign through corporate and employee contributions. Afni’s employees are also encouraged to volunteer in their communities with service organizations.

Afni will expand its client base by continuing to provide its services with the highest quality standards using the latest in technological expertise and innovation. To find out more about Afni, visit www.afniupsourcing.com.

Learn more about AFNI

Featured Building/Site 
1801 Industrial Park Drive

This building is currently the only industrial building on the local market that has interior rail access. The building was designed with expansion in mind, with loads of space, electric capacity and acreage to grow. Just minutes away from three major regional interstates and right on the Norfolk Southern rail line, this building is waiting for a producer to truly utilize its potential.

Building Size: 203,789 s.f.
Office Space: 15,000 s.f. with independent boiler and A/C unit
Acreage: 14.3 Acres

Learn more about our building and sites locator

Board Member Profile
Larry Maschhoff

This month’s featured board member is Larry Maschhoff, our 2007 vice chair. Maschhoff has been very active in the EDC, recently co-chairing the EDC’s Navigating a New Direction capital campaign and serving as the EDC’s secretary/treasurer in 2006.

Maschhoff received a bachelor’s degree in business administration with a minor in accounting from Southern Illinois University, Edwardsville. He is currently the president of the Bank of Illinois, headquartered in Normal. Along with serving on the EDC board, he is also a member of the McLean County Chamber of Commerce board of directors and a past member and past chairman of the board of directors of the Marc Center. Maschhoff is a member and past chair of the board of directors of the Community Bankers Association of Illinois and is a chairman of the Regulation Review Committee of the Independent Community Bankers Association.

Since joining the EDC board, Maschhoff said he has learned the community has a great interest in economic development. This has been shown through the success of the EDC’s Navigating a New Direction campaign, in which almost $3.2 million over five years was raised. He said the biggest challenge the EDC has faced so far has been raising the money, and in the future, the challenge will be to spend the investments wisely.

“I believe economic development is extremely important to a community. It is its life blood,” Maschhoff said. “I have always been interested and have had some experience with economic development in the previous community we lived in. Hopefully I can contribute to the EDC’s success.”

Learn more about the Bank of Illinois

Partner Profile
McLean County Regional Planning Commission

The McLean County Regional Planning Commission, led by Executive Director Paul Russell, performs three basic functions: transportation planning, comprehensive community planning and management of the regional Geographic Information System (MCGIS). It assists local governments with planning for land use and community facilities such as parks, water and sewer. The commission also works with the Illinois Department of Transportation and local governments to coordinate area transportation improvements and other projects that cross jurisdictional boundaries such as the East Side Highway Study and the Redevelopment Plan for the Main Street Corridor.

The commission was created in 1966 to provide transportation planning for the community. It later developed other services, at one time serving as zoning and subdivision administrator for the local governments. However, Russell said that with all the growth occurring, these duties did not leave enough time to devote to long range planning. As a result, the commission was restructured in 1993 to concentrate on long-range planning and related growth issues, while leaving most day-to-day development issues to the local governments.

Presently, the commission is comprised of seven employees and 11 commissioners: three direct representatives from McLean County; two from the City of Bloomington and two from the Town of Normal; and one each from the Unit 5 school district, the District 87 school district, the Bloomington-Normal Airport Authority and the Bloomington-Normal Water Reclamation District. The commission supports orderly growth and development that is consistent with the goals of the local comprehensive plans. It also reports on innovative development practices from around the nation through its Visions newsletter, technical reports, information forums and other public presentations. The commission also has an executive committee comprised of the Commission’s chairman and vice-chairman, the Bloomington and Normal city managers and the county administrator. This committee mainly handles personnel and budgetary issues.

The commission has recently completed updates of several local comprehensive plans, including those of Bloomington and Normal, and is currently working on updating the McLean County Regional Comprehensive Plan. GIS Internet mapping capability was recently developed and made available to the public, and Russell said this has proved to be a very valuable tool for the community. GIS management is one of the commission’s growing services, now comprising nearly half of the staff. The commission is also coordinating with the design consultant and the Main Street planning partners on the Redevelopment Plan for the Main Street Corridor. The Main Street planning partners include the City, Town, Illinois State University, Illinois Wesleyan University and BroMenn Regional Medical Center. In the future, Russell said the commission will likely remain active with both local and regional projects as community leaders seek to effectively plan for the area’s growth and development. He also sees the potential for continued GIS growth as technology advances and new applications are developed.

The EDC values its partnership with the McLean County Regional Planning Commission and has taken advantage of its services, including the GIS mapping system, on a regular basis. In 2006, the EDC sponsored the commission’s community forum featuring guest speaker William Hudnut, former mayor of Indianapolis, who spoke on “How Good Community Planning Can Attract People and Business." The EDC will also be a sponsor of this year’s forum on “Encouraging Mixed-Use Economic Development." This upcoming event is scheduled for 7:00 a.m. on Wednesday, March 7th at the Doubletree Conference Center in Bloomington and will feature guest speaker, Bryan Powell, a Portland, Ore. developer and attorney with extensive experience in this field.

Upcoming Events 
Mark Your Calendars

Thursday, Feb. 15: EDC Full Board Meeting – 3:30 p.m., CIRA conference room 2

Thursday, Feb. 22: One Voice Washington, D.C. Trip Briefing Luncheon – 11:30 a.m., Biaggi’s (invitation-only)

March 6-8: One Voice Washington, D.C. Trip

Thursday, Mar. 29: EDC Almanac Breakfast, 7:30 a.m., Doubletree Hotel


1 Voice (continued) 

Local businesses, educators & government join together for community improvement

It is quite true that the squeaky wheel gets the grease. The same is true when it comes to gaining state and federal funding. Local, state and federal legislatures need to hear directly from a community and its voting members so they can determine where support would be most advantageous.   

Thanks to the One Voice campaign spearheaded by the EDC, McLean County will be certain to gain the ear of state and federal government decision makers. The effort is part of the strategic plan developed by the EDC and funded by the Navigating a New Direction campaign. One Voice is a pro-community campaign that has brought leaders together from the City of Bloomington, the Town of Normal, McLean County, local educational institutions and local private businesses. These groups have formed the One Voice Task Force that has recognized several important projects crucial to the long-term economic development of our community. Examples of projects where funding has been requested include the Uptown Normal Multi-Modal Transportation Center, Bloomington Cultural District development, Heartland Community College’s Workforce Development Center and an innovative new McLean County Business Incubator.

The goal of the campaign is straightforward: to make McLean County a stronger economic force and a better place to live.  McLean County has important projects that deserve funding and great leaders who are willing to help us obtain that funding. The One Voice campaign is about working together for community improvement.

On March 6-8 a group of One Voice leaders will go to Washington, D.C. and show representatives and senators that McLean County is a community united in purpose with projects that deserve funding. Anyone interested in participating in this trip can join us. The trip price of $1,150 includes airfare from the Central Illinois Regional Airport, hotel accommodations and some meals. The trip will include visits with our congressional delegation and others who have an understanding of the legislative process.

In addition to participation in the Washington, D.C. trip, there are many ways that individuals and businesses in the community can become involved with the One Voice campaign. At the most basic level, all community members should be aware of the campaign and its tremendous impact on improving our community. Visiting www.1community1voice.org is a great way to gain current and inspiring information about projects that will gain funding because of One Voice efforts. The EDC welcomes interested community members to contact Brooke Weishaupt of the EDC at
(309) 663-8095 to learn more about One Voice campaign involvement opportunities. 

The EDC is the organizing force behind community development and growth. Its leadership brings community leaders together to focus on activities that will bring about value for McLean County and its members. The One Voice campaign is one that clearly illustrates that the EDC leadership can prompt positive change.   

One Voice Projects—2006/2007

The One Voice Task Force has identified several projects as important to our community that deserve funding. We have already received support and believe the support will continue with our efforts. 

Multi-Modal Transportation Center

  • This important Uptown Normal development will be a complete, area-wide transportation hub offering residents and visitors train, plane, taxi and bus access. 
  • Our businesses, services, schools and airport will be extremely accessible, and our community will be even more attractive and convenient. 
  • Additional Project Contact:
    Mark Peterson, City Manager
    Town of Normal
    (309) 454-5901

Cultural District Development 

  • Funding will enable our community to have a first-rate facility that will attract upscale fine art and entertainment events. 
  • This valuable community amenity will not only increase the quality of life for our residents, it will be a necessary recruitment tool for area businesses.
  • Additional Project Contact:
    Bruce Marquis, Executive Director
    Bloomington Cultural District
    (309) 434-2787

McLean County Business Incubator

  • This business growth center will create new jobs in our community by enabling current businesses to prosper and grow and by offering qualified entrepreneurs the space, support and services necessary for success. 
  • Businesses (new and existing) will be attracted to our pro-business community.
  • Additional Project Contact:
    Jay Groves, Assistant to the President
    Illinois State University
    (309) 438-5727

Heartland Community College Workforce Development Center

Equipment Funding

  • The Heartland Community College Workforce Development Center will be a comprehensive economic development resource dedicated to serving area employers.
  • The Center will allow Heartland Community College to provide a broad range of educational programs, training and technical assistance tailored to the needs of business and industry and to provide an improved educational environment for its vocational-technical students.
  • The Workforce Development Center will integrate technical and occupational education, provide customized training for local businesses and industries and offer employees and employers opportunities to improve and update workforce skills.
  • Additional Project Contact:
    Jon Astroth, President
    Heartland Community College
    (309) 268-8000

 

1Voice Campaign

Economic Development Priorities
  • Business Assistance, Retention & Expansion
  • New Business Recruitment & Development
  • Community Improvement
  • Program Oversight & Investor Relations

EDC Service Highlight

  • Site Location Assistance and Real Estate Services

Investor Highlight

  • Afni

Featured Building/Site

  • 1801 Industrial Park Drive

Board Member Profile

  • Larry Maschhoff

Partner Profile

  • McLean County Regional Planning Commission